Posted 2 months ago
Experience: 3-5 Years
Job description
- Bachelor s degree in digital marketing, or social media
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google and other social media best practices
- Strong understanding of marketing strategy. Relevant experience determining a target audience and buyer persona research
- Proficient in marketing research and statistical analysis
- Good understanding of social media KPIs
- General knowledge of Search Engine Optimization and internet ranking for web content
- Excellent multitasking skills
- Great leadership skills. Ability to manage and supervise a diverse group of employees
- Great interpersonal, presentation and communication skills
- Excellent time-management skills
- Strong computer skills using Microsoft Office
- Self-motivated yet customer-focused
Job Responsibilities:
- Conduct research on current trends and audience preferences.
- Oversees all company social media accounts management. Scheduling, promoting and responding on time as per the monthly calendar.
- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
- Audits and analyses social media performance with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Monitors and develops reports on competitor activity within social media spaces.
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
- Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company s social media presence and performance.
- Interact with fans and followers, reply to queries promptly, and monitor customer feedback.
- Sending weekly, monthly reports to the management.
- Work with copywriters and designers/creative team (considering size, orientation/layout of the post) to ensure content is informative, appealing and conveys the correct message.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Engage influencers, manage our community by responding to comments, and oversee responses on all platforms.
- identifying new trends in digital marketing, evaluating new technologies and stay up to date with the latest social media best practices.
- Should be able to generate content using Canva, Photoshop, video and photo editing apps.
- Be able to measure the success of every social media campaign.
- Candidate to be self driven and independent.