Experience : 5+ Years
Role and Responsibilities:
Develop optimization strategies that increase the company’s search engine results rankings in Google
Research SEO keywords to use throughout the company’s website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality content for link building, Meta Tags for website and Landing Pages.
Should have good expertise in content optimization.
Good knowledge on Anchor Text and Internal Linking Concept
Coordinate with technical Department to get the Technical Issues resolved
Good Understanding of Google SEO Updates and Algorithm changes
Update content and website links for maximum optimization and search engine rankings
Understanding of search engine algorithms and ranking factors and methods
On-page Knowledge. Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation.
Awareness about various content marketing platforms of the Market Research Industry.
Advanced Link building skills required ( Guest Blogging, Skyscraper Technique)- Ability to track and monitor results for web-traffic.
Effective in troubleshooting, SEO and ranking related issues. Use Google Tools such as webmaster & analytics and Paid Tools like SEMRUSH and AHREF to evaluate current progress/issues. Knowledge of Facebook Ad Manager & Google Keyword Research tools. Knowledge of app store and play store ranking factors, app store & play store search engine algorithms. Up-to-date with the latest trends and best practices in SEO and ASO. Undertake keyword research, keyword mapping, and keyword categorization to suit.