Digital Marketing Specialist (1-3 Years Experience) | Vadodara

Job Description :

Are you passionate about digital marketing? Join our team in Vadodara and contribute to developing cutting-edge digital strategies tailored to meet client objectives. As a Digital Marketing Specialist with 1 to 3 years of experience, you’ll play a crucial role in implementing various digital marketing activities, managing owned and client media, creating engaging content, and optimizing campaigns for maximum impact.

Responsibilities:

1. Assist in Developing Digital Marketing Strategy: Collaborate with the team to craft comprehensive digital strategies aligned with client objectives.
2. Implement Digital Marketing Activities: Execute initiatives across channels like SEO, SEM, Social Media, Email Marketing, Mobile Marketing, and Display Advertising.
3. Manage Owned and Client Media: Oversee websites, mobile apps, and email campaigns, ensuring alignment with brand objectives and optimal user experience.
4. Create Engaging Digital Content: Lead creation of relevant and compelling content for distribution across digital platforms, adhering to brand guidelines and SEO best practices.
5. Social Media Management: Develop and manage social media campaigns to boost brand visibility, engagement, and conversion rates.
6. Digital Advertising Campaigns: Plan, execute, and optimize campaigns across platforms including SEM, Display, Social Media, and Programmatic Advertising.
7. SEO Campaign Management: Lead implementation and management of SEO campaigns to improve organic search rankings and drive targeted traffic.
8. YouTube Channel Management: Oversee optimization of the company’s YouTube channel to maximize reach and engagement.
9. Conversion Tracking Implementation: Set up tracking mechanisms on websites and digital platforms to monitor user behavior and campaign performance effectively.
10. Market Research and Analysis: Conduct research on market trends, audience behavior, and competitors to identify opportunities for improving engagement and conversions.
11. Digital Analytics Reporting: Analyze marketing analytics reports to extract actionable insights and collaborate with the team to develop optimization strategies.
12. Stay Updated on Digital Trends: Keep abreast of emerging digital tools, platforms, and technologies to enhance overall performance.

Requirements:

• Bachelor’s Degree: in Marketing, Communications, Business Administration, or related field.
• Experience: 1 to 3 years in digital marketing, with a focus on SEO.
• Strong Understanding: of digital marketing channels including SEO, SEM, Social Media, Email Marketing, and Display Advertising.
• Proficiency: in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Analytical Skills: Ability to interpret data and derive actionable insights.
• Project Management Skills: Ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Communication and Collaboration: Exceptional skills to work effectively within a team.
• Passion for Digital Technologies: Keen interest in staying updated on industry trends and innovations.

If you’re ready to take the next step in your digital marketing career and have the skills and passion for this role, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience. Join us in driving digital excellence! Apply now.